This is the launch of three new products to fill the gap in Logitech’s iPad accessory product portfolio, a complete drop protection solution for iPad. The ask from the marketing team is to highlight the most common point of impact of the three different form factors in an engaging way that the audience can relate to from a quick glance, and to highlight the secret ingredient that differentiates them from the competitors’.

The biggest challenge and achievement for me was the ability to manage all the task at hand and meeting each major milestone while moving full-speed, implement the rebrand and stress testing it, figure out the best package structural design with the packaging engineer, art direct all the product and lifestyle photoshoots, ensuring the quality of the execution across all the deliverables and creating marketing tool kit for the global launch, all within a tight timeline. It required know-how, tenacity, hard work, and a seamless and collaborative partnership with multiple disciplinary teams to deliver all on-target and on-time.

This was the first time our team got the chance to support all marketing deliverables (print, digital, point of sale) for global execution and this success garnered respect from business partners of our capabilities and set the precedence for future projects that were similar to this scope.

My Role: Design Strategy, Graphic Design, Package Design, Art Direction