SIDELINE BLOG REFRESH
The goal was to improve user experience to make the blog site more explorable, content easier to consume/scan, increase time spend on the site, and drive traffic to the Sideline website.
The solution consists of a more intuitive main navigation that reflects the new blog content categories and drives traffic to the main website, redesign of the Home and Category pages helps customers to get a glance at the different topics quickly, and created lifestyle photos of a few of our customers to bring authenticity to the content.
My role was to come up with the visual design and template for the pages, design the main navigation for clarity and intuitiveness, the layout of the pages for the best user experience in content consumption, and art direct photoshoot to create a photo library for the blog and other marketing usages.
You can see the working redesigned blog page here.
My Role: Art Direction & Visual Design
The biggest challenge with the old home page was designed like a content page and was hard to scan for various blog stories quickly
The new design allowed the users to see the new featured story and the ability to glance for various stories quickly
Home Page
Category Page
Article Page
Photography
I helped art directed the photoshoot to create a photo library of small business owners in their business settings and examples of them using the product.