.conf21 is Splunk’s biggest annual user conference with attendees from across the globe; to show them how they can realize the power of their data with Splunk’s products. The conference had ~32K registrations, 60+ sponsors, and 200+ technical breakout sessions.
The objective of the event’s design refresh is to evolve the previous year’s summit visual expression and tell the “Data to Everything” story.
The new visual expression feels fresh and vibrant, with more dynamism to the overall look and feel, along with the “Splunkiness” of the brand personality. A team of designers collaborated to create a design system for digital and print applications which helped the team achieve more efficiency and consistency in the execution phase.
I created the main vignette to tell the “Data to Everything” story with more depth, layering, and data visualization compared to the previous year as an inspiration to the other vignettes that we created for various sizes and medium applications to create consistency and efficiency during the execution phase.
My Role: Visual Design
VISUAL EXPRESSION EVOLUTION
VISUAL VIGNETTES
I created this vignette in the beginning of the refresh as the inspiration for the various collages that were created for the various event applications.
This is an exploration of the visual expression in light and dark mode.
We created 3 different tiers of vignettes, small to large, to tell the visual story in various application sizes,
and shared them in the Adobe Cloud library to achieve execution efficiency.
APPLICATIONS
Social posts
Summit landing page hero banner
Booth back wall graphic
Archway graphic
theCube virtual hero banner
Column wraps graphic and mockup
Virtual keynote staging
More images of the event can be seen on the event’s Behance page.