META API@IDC Branding
APIs@IDC is Meta’s Infrastructure Data Center organization’s API (Asian &Pacific Islanders) community. Their mission is to build, cultivate, and celebrate IDC’s API internal culture and extend FB’s reach to local communities
The ask was to create an identity and branding kit to help generate awareness and engagement within IDC’s API community. A few ideas shared in the brief were a symbol of a flower to connect to the API theme and a technology graphic to tie back to the Data Center. The deliverables: brand assets for them to create their Workplace postings, the group’s Workplace page banner, a slide to promote and join the group, and a poster for folks to print on their color copiers.
My Role: Brand Design
MOOD BOARD
LOGO DESIGN EXPLORATION
The design thinking is to include the floral/tropical elements that connect to the Asian Pacific Islander theme, using colors from the Meta corporate color palette to be on-brand, and infuse a bit of the technology in there with the nodes graphic to connect to what the target audience do day in and day out.
